Earlier today, I read an American Family Association article about Walgreen’s holiday ad. I found this ironic, because I had just closely examined the Walgreen’s circular this morning, looking for bargains. I am ashamed to say that I did not even notice the very thing that the AFA had highlighted – the fact that the entire ad did not mention the word “Christmas” once. Everything was labeled with the benign “Holiday,” and Christmas trees offered were called, “Pre-lit trees.”
So sad on two counts – #1 Thanksgiving has been all but overlooked, as Christmas merchandise has lined many a shelf since Halloween. #2 Businesses have been trying for years (with some success) to take Jesus out of Christmas – His own birthday! This is just another example.
When a Walgreens executive was questioned about the ad, he replied that Walgreens did not want to offend non Christians this holiday season. What about the Christian customers? Do they not care if they offend us? Are we not great enough in number or are we just not as vocal as the non Christians?
I saw the trailer for “Christmas With A Capital C.” It looks like a great family movie that attempts to remind us all about the true meaning of Christmas. I plan to purchase a copy for my family ( and perhaps my students) to see. Maybe I should purchase an extra copy and mail it to the Walgreen’s executives!